Registration Fee: $15 (includes refreshment breaks and lunch)
Every coastal management organization has a website, or is at least contemplating developing one. But creating a site is much more than just turning your brochures and white papers into Web pages. How do you decide what to put on-line? Who is your audience? How do you know if your website is an effective tool for your organization? What can you realistically expect your website to do? This one-day course can help you answer these questions. The course focuses on how to plan, organize, and evaluate your website to ensure you are meeting your communication objectives.
After attending the course, participants will be able to:
List and understand key points regarding how users read Web content and use the Internet
Understand what level and detail of information can be effectively conveyed via a website
Understand the basics of linking strategies, search engine positioning, and on-line marketing
List and differentiate the goals, objectives, and audience of their website (as opposed to those of the organization)
Identify website effectiveness criteria for accessibility and usability purposes based on their own organizational criteria
Analyze and use in-house information requests as drivers for website content additions
Measure Web effectiveness by analyzing requests for information, permit applications, changes in printing expenditures, etc.
Define how media coverage of key topics involving your organization may provide indicators of website effectiveness
Learn ways to survey customers through on-line quizzes, polls, and feedback results
If these are important to you then NOAA Coastal Services Center Web Content Design and Evaluation is the course for you! (There are no prerequisites to attend this course.)
Charlotte Harbor National Estuary Program is pleased to offer this course to help its partners in their efforts to protect the natural environment and fulfill the program’s management plan.
As of July 19, the workshop is full. If you wish to be placed on the waiting list, please follow the instructions below BUT DO NOT SEND payment until you receive correspondence from Maran that that there will be space available. Thanks.
To register:
1) Complete and submit the on-line registration form. This will reserve a space for you until payment is received. Anyone registering July 20 or later will be placed on a waiting list.
2) Once confirmed that space is available, make checks payable to SWFRPC and mail, along with a copy of the completed on-line form, to:
Maran Hilgendorf, Communications Manager
Charlotte Harbor National Estuary Program
1926 Victoria Ave ~ Fort Myers FL 33901
Register early. Space is limited with registrations accepted as they are received. However, if more than 25 people register priority will be given to those who are helping to implement CHNEP’s management plan. If you wish to attend but are unable to pay the registration fee, please contact Maran Hilgendorf.
Hotel Information: For those who will be traveling by car and wish to spend the night in Charlotte County, a list of hotels can be found on the Charlotte County County Convention & Visitor Bureau.
Directions to Edison College: The course will be held in the two-story building in room CO 105.
If you are traveling north on I-75, use Exit 161 Jones Loop, turn left to Taylor Rd (at traffic light), right to Airport Rd, right to campus.
If you are traveling south on I-75, use Exit 164 Rt 17, turn left at first light, follow signs for Edison to Florida Street.
Schedule: Registration will begin at 8:30. The workshop will end at 4:00 and a mid-morning, lunch and mid-afternoon break will be offered.
Meals and Breaks: Meal options will be sent to those who register.
Thank you to those who shared this message with others you thought may be interested in participating.
In December 2005 a two-day "Sense of Place" workshop will be offered. Details are not yet confirmed. In December 2003, in support of CHNEP, NOAA Coastal Services Center offered their Project Design and Evaluation Course. With overwhelmingly positive evaluations, those in attendance decided to ask NOAA CSC to come back again in December 2004 to offer their Navigating in Rough Seas: Public Issues and Conflict Management Course.
If you have any questions, please contact:
Maran Brainard Hilgendorf, Communications Manager
Charlotte Harbor National Estuary Program
1926 Victoria Ave, Fort Myers FL 33901
239/338-2556 ext 240, toll free 866/835-5785 ext 24
Working together to protect the natural environment from Venice to Bonita Springs to Winter Haven